North West London's own Nines returns with emphatic new single 'Pride'.
The rap force had a stellar 2018, releasing his phenomenal studio album 'Crop Circle' to wide-ranging acclaim.
A real breakout moment, it was accompanied by a 25 minute short film – written, directed, and produced by Nines himself.
Entering the studio again earlier this year, new single 'Pride' underlines just how far Nines has come since 2012 mixtape ‘Church Road To Hollywood’.
A taut, potent return, it's a finely honed piece of UK rap, a hard-hitting single that opens fresh ground while defining Nines' achievements.
"I wrote 'Pride' in May this year” Nines explains. “When I finished it I knew it was going to be the first bit of music I'd drop since my last album. I wrote it when I was reflecting on everything I've achieved, but also whilst thinking about what's coming next, where I want to take my music and everything I have to accomplish.”
Directed by Oliver Jennings and Nines, you can check out the full video for 'Pride' below.
Join us on the ad-free creative social network Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots. Get backstage sneak peeks, exclusive content and access to Clash Live events and a true view into our world as the fun and games unfold.
