There's something about Molly Burch.
The songwriter's new album 'First Flower' is out now - purchase LINK - with her soft brush strokes giving the indie pop songwriting an opaque feel.
Containing some hushed and highly personal moments, the record also contains some wonderful pop flourishes, some cute melodic twists.
With a UK tour incoming Molly Burch has decided to share a new video, with album standout 'Candy' receiving the visual treatment.
Nöel Wells directs the clip, and it opens with a strange spoken word monologue before settling into a 60s themed photoshoot.
The director explains...
I was a big fan of Molly’s first album and so I was really excited when she asked me to direct a music video for 'Candy'. The song itself is very visual to me, and my first instinct it that I wanted the video to be bright and colourful and fun... I also had this instinct where I wanted to make Molly look really great, I think she’s so beautiful and it made me excited to play with that, and there was a part of me that thought “as a woman why would I want to make her look so hot, isn’t that objectifying her?”
And then realised the female gaze is completely different, if anything it’s a celebration and appreciation, there’s a safety in expressing that beauty. But that notion of exploiting something beautiful paired with the lyrics, which are all about trying to escape personal anxieties, came the idea of this girl at photoshoot, literally dressed like a flower child, kind of coming to terms she doesn’t want to be this photographic prop, but every time she changes how she looks and tries to escape, she gets caught again.
We shot on 8mm to capture a 60s pop vibe, and to add to the levity of the silent film nature of the video, especially toward the end.
I’ve been a huge fan of Noël’s for quite some time so it was a dream of mine for her to direct this video. It’s really inspiring to watch her work. Her mind is so fast and full of ideas constantly. The whole day was mostly female dominated, which is always my preference (shout out to my sister Samy Burch who cast all of the wonderful actors in the video!) It was a glorious experience collaborating and I feel she captured the song so well.
Tune in now.
Catch Molly Burch at the following shows:
1 Margate Tom Thumb Theatre
2 Brighton Komedia
3 Birmingham Hare & Hounds
4 London The Lexington
5 Liverpool Buyer's Club
6 Dublin The Grand Social
7 Manchester Night & Day
For tickets to the latest Molly Burch shows click HERE.
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