Metallica’s manager has hinted that the band’s upcoming European tour was brought forward to take advantage of the faltering Euro.
Even in a recession, there are winners and losers. Any economic situation has its advantages and disadvantages, and the current plight of the Euro is no different. The losers? The entire population of Greece, Italy, Spain, Ireland and more.
The winners? Metallica.
Speaking to the Wall Street Journal recently, the thrash titans’ manager Cliff Burnstein strongly hinted that Metallica had brought forward their European tour in 2012 to take advantage of the weak Euro.
“Look, I’m not an economist, but I have a degree, so it helps,” he told the finance publication. “You have to ask yourself, what’s the best time to be doing what, when and where.”
Metallica were originally set to tour in 2013, but the dates were brought forward earlier this year. Due to play the 10th anniversary of Download, the thrash band will re-visit their classic LP ‘The Black Album’.
“Over the next few years, the dollar will be stronger and the euro weaker, and if that’s the case, I want to take advantage of that by playing more of these (European) shows now, because they will be more profitable for us,” he said.
Continuing, Burnstein explained: “Nobody is looking to make a foreign-exchange trade to make money, but you don’t want to be a loser”.
“We’re a U.S. export the same way Coca-Cola is,” he said. “We look for the best markets to go to. Right now Indonesia is on my watch list”.
Meanwhile, Metallica are still promoting their collaboration with Lou Reed. Released to a diverse array of opinions, ‘Lulu’ has spawned a new video from Darren Aronofsky.
