Mark Ronson and Katy B are set to team up to record a theme song for the 2012 Olympics.
One of the biggest sporting events on the planet, the Olympics is set to bring the world’s attention to London next summer. Work is well under way, with countless new stadiums, arenas, pitches and training facilities set to be built across the capital.
Due to launch new summer, the Olympics is set to be soundtracked by a new theme song. Approaching a number of artists, Mark Ronson and Katy B have beaten off competition for the new collaboration.
The first time the pair have worked together, Mark Ronson is set to produce the pop princess. Announced at a press conference, the track will be used across all Olympic branded advertising on every available medium.
All of which means that Mark Ronson and Katy B should be unavoidable next summer. The pair’s new song will be the soundtrack for commercials, digital platforms and during events at the Olympics.
In a neat twist, Mark Ronson has recorded actual sporting events in five countries to provide a backdrop for the song. The producer is set to include the sound of a bat hitting a table tennis ball, the noise of an arrow being unleashed and more.
In some cases attaching microphones to the arms and legs of Olympic potentials, it seems as if Mark Ronson has left no stone unturned.
Of course, this is the latest triumph for Katy B. Still essentially an independently signed artist, the BRIT trained singer came of age in the Rinse FM crew with guest producers including Benga and Geenius.
Mark Ronson / Katy B’s Olympic single will be released next summer.
