Samantha Crain is her first signing...

Lucy Rose has confirmed plans to launch her own label, Real Kind Records.

The songwriter has opened the venture with Communion, creating an imprint to support and platform other artists.

American artist Samantha Crain is her first signing, something Lucy Rose describes as "one of the most exciting moments of my life..."

New album 'A Small Death' lands on May 1st, and it comes after a physically and emotionally demanding period in Crain's life.

Lucy Rose explains...

"Samantha Crain is one of the most talented, genuinely inspired artists I've ever come across and to work with her is truly an honour."

"When it came to setting up the label, I knew that what was most important to be was that the artists needs came first, artist friendly deals, and at the forefront of what I wanted to achieve was that Samantha enjoyed every moment of releasing this album."

New song 'An Echo' leads the way - a patient, moving piece of songwriting, one that showcases the American songwriter's striking artistry.

She explains...

“I feel like this record is a new beginning for me, a re-birth after a small death. It is A total mirror of who I am, more than anything else I've made and because of that, it could only find its shared place with someone who truly loved it and believed in it, and Lucy has over and over again shown me that warmth and dedication.”

“I feel so honoured to be the first release on Real Kind Records and believe in Lucy and her vision as much as she believes in mine.”

Check out 'An Echo' below.

Related: Like A Woman - The Bold Voice Of Lucy Rose

Photo Credit: Will Morris

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