Lowly Share Incredible ’12:36′ Video

It focusses on a homeless couple struggling with addiction...

Danish five-piece Lowly seem to reach parts other bands can't reach.

The new album 'Hifalutin' is out now, a sterling, vastly creative return, one imbued with remarkable emotional depth.

Album standout '12:36' has now been given the visual treatment, and the results are incredibly evocative.

Shot by director Martin Masai Andersen and over four weekends in London, it focusses on Stefani and David, a homeless couple struggling with addiction.

A moving, graceful clip that is both stark and entirely empathetic, the finished version of '12:36' surprised even the band themselves.

Lowly comment…

"Martin has created a documentary about two people finding comfort in each other. He has shown a stark and very honest look into a “day-in-the-life” of a drug addict with all the issues surrounding it, including sleeping rough and also being in a relationship. He does it in a poetic and empathic way, not to manipulate or be sentimental about it, but just to show a real story."

"The meeting between our music and his visuals is pretty remarkable. To us the song embodies the collision between conflict and peace and identity, between the female and masculine, the fragile and soft against the hard. It’s a song about existing and being hyper sensitive about that very fact. Through Martin’s lens we get a view of Stefani and David’s life, but also their emotions and thoughts as well. We feel honoured to be invited into all their worlds."

Tune in now.

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