It's a trippy video that stars a jellyfish...

LOOR is a space for exploration.

The tag Gwil Sainsbury - formerly of alt-J - places on his solo output, it affords the composer room to stretch.

Debut EP 'Nightland' is incoming, with lead song 'Warm' containing some billowing, effervescent electronics that lean towards techno.

There's a melodic spirit running through his work, though, this commitment to openness that makes 'Warm' feel welcoming, accessible.

Psychedelic artist Salvador Herrera takes care of the video, one that shows how startling, unsettling, and visually dynamic our oceans can be.

Featuring a starring role from a jellyfish, 'Warm' uses forward-thinking technology to dramatic effect.

"I first met Salvador when he was part of a Bristol art collective called Caraboo Projects," Gwil explains. "My immediate feeling was one of long-term collaboration."

"His approach to animation is extraordinarily complex. For this video, he commissioned a glass artisan in Mexico to make the individual components of the Jellyfish protagonist. These have then been filmed and composited with long exposure photography creating lines of light for the tentacles (Physiograms)."

"The intended effect was to create a life-form made of light that would evolve, becoming more and more complex, as the video unfolds towards a transcendent ending."

Tune in now.

Catch LOOR at London's Shacklewell Arms on November 25th.

Join us on the ad-free creative social network Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots. Get backstage sneak peeks, exclusive content and access to Clash Live events and a true view into our world as the fun and games unfold.



Follow Clash: