London newcomers Little Cub have shared debut cut 'Loveless'.
Given the wealth of electronic pop music that has crashed into the charts over the past three decades, it can be tough to locate new innovation, to create a space of your own.
Yet on their debut single Little Cub seem to achieve this effortlessly. 'Loveless' arrives with a faint air of mystery, an artful manner that is both subtle and devastating.
Crafted with diary-like intimacy, Dominic Gore explains:
"I was perceiving this relationship between two great people, but could see it was kind of becoming less than the sum of its parts. It was neither party's fault but it was clear that both were becoming colder through the very nature of being together. It's something I've perceived a lot, these situations where if it were merely a friend going through that pain then you'd automatically feel empathy but in a romantic setting those feelings in someone else gradually come to seem ridiculous or embarrassing or even grotesque."
"It's about how every time you have a relationship like that it seems to remove a part of you. You can lose your heart a little. Of course this should be horribly sad, and in a way it is, but I also think it might be in a way necessary and so the song's not completely mourning that loss."
Check out 'Loveless' below.
'Loveless' will be released on November 11th.