Cosmo Pyke is only 18 years old, but already he has the world at his feet.
Hand-picked to appear in Frank Ocean's 'Nike' video, the striking South London talent has also been snapped up by Select Models.
The music more than matches the hype, however. New cut 'Social Sites' emerges from a quite distinct place, with Cosmo drawing on South London geography to sketch out something rather personal.
Touchstones could include King Krule, Jamie T, or even Mac DeMarco, with the sloping rhythm and woozy, almost psychedelic, textures supply reams of colour.
Tune in now.