Lila Drew has shared new single ‘Bad Juice’.
The songwriter is still only 21 years old, yet works with a remarkable degree of confidence. The Yale student is a self-described “pop cynic who makes pop music,” and that kinda nails it – smart, astute, and deeply melodic.
New single ‘Bad Juice’ continues her rise, and its creation helped Lila Drew to define her thoughts on music, and her processes. A bittersweet song, its organic feel is driven forwards by Lila’s desire to work unhindered, reaching towards true expression.
As she puts it: “‘Bad Juice’ is really about trying to figure yourself out in a rapidly moving universe and trying to have some fun while doing so…”
She adds: “‘This was one of the last songs I wrote for my upcoming album. A lot of the songs I wrote up until then were pretty introspective and serious, and I wanted to try something different. I was working with Matt Hales in Bath, England, and remember going into the studio thinking, ‘fuck it, I’m going to make a song that is funny and sarcastic and ridiculous; a song that will lyrically make me laugh and that recognizes its lack of seriousness.’”
“I had just rewatched Kubrik’s adaptation of The Shining and was imagining myself standing within those patterned hallways and trying to find a way out. It’s become such a special song for me because it really was the first time I let go of all the seriousness and focused on just enjoying making music — it’s easy to lose sight of that.”
Vincent Haycock directs the video for ‘Bad Juice’, which was shot at Luis Barragan’s Cuadra San Cristobal in Mexico City.
A remarkable clip, you can tap in below.
Photo Credit: Vincent Haycock
