Lil Nas X has shared the full video for 'INDUSTRY BABY'.
Out now, it's a bubbling piece of pop-edged rap, a typically colourful, cartoonish, and subversive statement.
The video raises the bar once again - referencing his Nike court case, Lil Nas X envisages himself in jail.
Swinging down from the ceiling of his cell, he starts to polish his Grammy awards, leering at the camera.
Leading a sizzling jail-based dance routine, comparisons range from Elvis Presley's Jailhouse Rock to The Shawshank Redemption - just check out that final walk to freedom.
Illuminating and uplifting, you can check out 'INDUSTRY BABY' below.
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