Kid Culture has shared his infectious new single ‘Keep It’.
The songwriter may be a new name to you, but you’ll perhaps know his work. Working behind the scenes, he’s already responsible for numerous hit singles, including smash releases from Justin Bieber, Cordae, Eminem, and more.
‘Keep It’ finds Kid Culture learning to put himself first, and it’s an instantly addictive piece of music. Out now, the single is a lucid pop construction, building to that emphatic, old school call-and-response section.
He sings: “All of your problems girl, I don’t want any part… you can keep it.”
Peppered with colour and panache, ‘Keep It’ is ridiculously fun, and its cartoonish energy has Clash thirsting for more.
Tune in now.