Kendrick Lamar’s Reebok Range To Promote Peace Between Gangs

Trainers contain Bloods / Crips insignia...

Kendrick Lamar has developed a close relationship with Reebok, appearing in three ads for the clothing brand.

Asked to design a range of trainers, the rapper's final choices are designed to promote peace between gangs in his native Los Angeles.

The design of the new Reebok Ventilator boasts red accents on one shoe and blue accents on the other, as well as tags marked "neutral" – a nod towards peace between Bloods (red) and Crips (blue).

Kendrick Lamar's Ventilators be available from July 18th.

(via Complex)

Buy Clash Magazine

-
Join the Clash mailing list for up to the minute music, fashion and film news.