UK vocalist Jords has shared his new single ‘Hold On To Hope’.
An artist who cherishes deeper meaning in his work, everything Jords does comes straight from the heart. As a lyricist, few can rival his pen game, while the songwriter’s studio work crosses multiple genres.
Now he’s set himself a new challenge: a Christmas single.
Out now, ‘Hold On To Hope’ rejects war and conflict, offering a note of compassion and empathy from those impacted by violence across the globe.
Released in collaboration with Christian Aid, it’s a powerful and timely listen, with proceeds set to support peacebuilding efforts in conflict-affected areas like Gaza, Lebanon, and Ukraine.
Musically, it’s hugely ambitious, with the soulful arrangement utilising a full choir. “It’s the first time I’ve worked with a choir rather than being in one”, Jords explained. “Hearing the lyrics in this way hits differently. I am so happy we brought so many people together to create something beautiful”.
Available right now, Jords comments…
“I feel I can offer the best of myself because it is music, and the purpose of the project speaks to me. My grandmother always said to me in difficult situations, look out for the helpers, and this is what gives you hope. This has brought people together for a cause, and that gives us some hope. If one person hears the song and is influenced or helped by the lyrics or melody, then I feel I have done a good job.”
Tune in now.
