Jewelia wants to uplift you. A pop songwriter who uses music to inject optimism into our lives, she takes from different eras – 80s synth pop, 00s indie – to build her own elixir.
New album ‘Little Wins’ is out on April 19th – in fact you can pre-order it now – and it parallels synth auteurs like Goldfrapp, or cutting edge pop savants like Caroline Polachek.
Amid her disparate influences, though, lies a tender heart. She comments: “The binding concept behind ‘Little Wins’ is that we all do the best we can at a particular moment in time, with the resources we have at that moment. Those resources can mean anything: time, energy, knowledge, confidence, money, love, other people, self-belief, self-love. So really, there’s no point in beating ourselves up, and instead of constantly focusing on the climb ahead, we should take some time to look back and see how far we’ve come, and learn to celebrate the little wins.”
New single ‘Invisible Wall’ leads the way. A delicious pop moment, it wears its retro aspects on its sleeve – all knowing glances and a cute chorus, Jewelia really displays her finesse.
Of the single and it’s neat new video, she says…
“I’ve always wanted to dig deeper into a retro pop sound and imagery. I actually wrote ‘Invisible Wall’ back in 2017, and it stayed in the vault up until last year, when I realised that it fitted perfectly within the concept of my new album. In video games, an invisible wall is a boundary that limits where the player can go, even though there’s nothing physically there to stop them. It seems like the perfect analogy for the pre-guided life pathways that society tends to force us into, but also for self-limiting thought patterns, both of which are driving ideas behind the concept of ‘Little Wins’.”
Tune in now.
