Jevon Reconnects With His Brazilian Roots On ‘Playboy’

It's a neat hybrid of UK rap and baile culture...

Jevon has always been searching for something.

As big as his 'Spirits & Chaos' EP was, he wanted more – pursing an inner quest, looking for a personal truth.

The journey took him to Brazilian, a way for the UK rapper to re-connect with his South American roots.

Hitting up legendary producer Daniel Ganjaman, he began tracing pathways between UK rap and baile culture, resulting in some startling experiments.

New single 'Playboy' is the culmination of this, adding a latin edge to his rock-hard flow for something genuinely fresh.

Out now, the full video offers a glimpse into this journey – watch it now.

Tune in now.

Catch Jevon at London's Dingwalls venue on November 27th.

Join us on the ad-free creative social network Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots. Get backstage sneak peeks, exclusive content and access to Clash Live events and a true view into our world as the fun and games unfold.

 

-
Join the Clash mailing list for up to the minute music, fashion and film news.