But who will emerge triumphant?
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An influential showcase for new artists, the BRIT Critics Choice has a habit of producing iconic artists.

Adele, Florence & The Machine and more have scooped the trophy, with this year's shortlist being unveiled a few moments ago.

George The Poet has received the nod, alongside acoustic troubadour James Bay and rising synth-pop group Years & Years.

A trio of delighted quotes:

James Bay:
"I still can't believe it. As much as I hoped, being nominated for the BRITs Critics' Choice Award is not something I ever imagined would actually happen. What a huge honour."

George The Poet:
"I feel privileged to have been shortlisted for the BRITs Critics' Choice Award. I always dreamed of reaching people and this nomination shows me that I'm on track."

Years & Years:
"Having grown up watching the BRITs we're unbelievably honoured and to be honest quite overwhelmed to be included in the Critics' Choice Award. We're so grateful to be making music and having this sort of recognition is crazy and ridiculous and nuts in a really good way. Thanks BRITs!"

The BRIT Critics Choice winner will be announced on December 4th.

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