We've all had festival disasters.
That time you forgot to pack the tickets and had to drive back home to pick them up while your mates sat at the gates, for example.
But Fyre Festival was the disaster to end all disasters. The Ja Rule fronted Bahamas venture took thousands of wealthy music fans to the island, for a weekend that was extraordinarily badly executed.
The way it unfolded was sheer social media gold, with a near-unrivalled outbreak of internet-based schadenfreude.
Ja Rule stepped in to ensure that everyone was safe:
— Ja Rule (@Ruleyork) April 28, 2017
Relieved to share that all guest are safe, and have been sent the form to apply for a refund. Our deepest apologies… #fyrefestival
— Ja Rule (@Ruleyork) April 30, 2017