J Hus has unveiled the first capsule from his new clothing venture The Ugliest.
The rapper revealed his new album 'Big Conspiracy' earlier this year, a fantastic, yet also dark, return.
Now J Hus has launched his clothing venture The Ugliest, one that connects his East London roots to the world.
New capsule Gorilla Warfare is out now, matching sampling done in East London to embroidery in Portugal and manufacturing in Italy.
Check out some images here and find the J Hus mission statement below.
If everything in this world is in reverse then I must be The Ugliest.
In a place where being yourself is a crime,
They knew who I was and of my powers before I even knew myself.
They tried & try to force the insecurities onto me.
Told me I was ugly, so I took ugly and I turned into gold.
Should you not value yourself, nobody will.
‘THEY’ done this and ‘They’ done that but the question remains who are ‘THEY’?
At times you feel as though the world is your enemy, but the world lives inside of you, so how can you be your own enemy? So maybe, I am They.
Don’t be afraid of the Darkness.
Embrace it. & Thrive.
The Ugliest 2020
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