Polydor bosses have hit back at claims that Lana Del Rey is a manufactured artist.
Lana Del Rey’s rise has been stunning. A true viral success, ‘Video Games’ became one of last year’s most unavoidable tracks, with the American singer’s husky tones wrapping itself around an irresistible melody.
Since then, though, the doubters have emerged en masse. The singer’s model looks, the ease of her success have all contributed to the widely reported conspiracy theory that Lana Del Rey has been manufactured.
Speaking to Q, Polydor boss Ferdy Unger-Hamilton insisted that Lana Del Rey is an extremely independent artist. “Lana knows what she wants like few artists I’ve ever met” he said.
“She likes to control every aspect of her career. Often we come across someone who is really good at writing songs or singing them, but Lana is that rare thing – someone who can do it all.”
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Debut album ‘Born To Die’ is set to drop early next year, with the title cut slated as the next single. Stills from the ‘Born To Die’ video shoot have been widely circulated online, showing Lana Del Rey lying in the arms of a heavily tattooed man.
The full video emerged online late last month. Showing plenty more of the tattooed man, the track itself another slow burning, sultry piece of pop music that shows off Lana Del Rey’s effortless vocal style.
Conceived by Lana Del Rey herself, the video was shot by Woodkid. The single drops on January 23rd, watch the clip below…
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Lana Del Rey will release her debut album ‘Born To Die’ on January 30th.