He was 'experimenting' with the squidward filter...

Hozier has shared a hilariously sincere apology following an IG Live mishap.

Picture the scene: the Irish balladeer was playing with the squidward filter, when he decided to send it to a friend.

Stumbling across the screen, Hozier reacted with horror when he released that it had accidentally been posted on his full Instagram page.

Only a mere 1.6 million followers, y'see...

When he realised his mistake, Hozier gave a wonderful off-the-cuff apology: "I am so mortified... I'm not high, I just pressed the wrong button!"

He added: "And then my phone... my phone shat the bed and I couldn't delete it fast enough!" It's a social media mishap for the ages.

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