Six emerging artists to open the main stage...

The inaugural Ends Festival kicks off today in Croydon's Lloyd Park, with a fierce line-up that sees the main stage headed up by Nas, Wizkid, Damian "Jr. Gong" Marley, De La Soul, J Balvin and many more.

Alongside an unrivalled selection of breakthrough artists on The Ends And Friends stage, there are performances from Ghetts, Kojey Radical, Nadia Rose, A2Burna Boy, Donaeo, Jaz Karis, Juls,  Maleek Berry and Masego to name just a few.

The fest also boasts a wide range of international food stalls, a New Orleans Mardi Gras-inspired carnival float keeping vibes flowing non-stop, and installations across the site from The 56 Black Men exhibition in what promises to be an impactful first outing.

Havana Club Rum have partnered with The Ends to champion local new talent and have awarded six emerging London artists with a much-coveted set opening the main stage! Clash has the rundown...- - -


Jordan Edward-Wilkes, better known by his stage name Jords, is a Croydon songwriter who has earned his stripes effortlessly combining clever emotive lyrics, raw delivery and thought provoking concepts.

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Singer/songwriter Madison Paris started performing on the scene just over a year ago and has found her feet from the offset. Single 'Rum & Wine' secured her an advert sync in the Footasylum x Nike campaign, and she recently received BBC 1Xtra Introducing’s Track Of The Week.

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Born and raised in Luton, Dibo started making music young, freestyling with friends. Inspired by artists like Wretch 32, Chronixx and Bam Bam, she has honed her craft well. Gaining attention after featuring on Marg's 'Pen Game' challenge, Dibo is certainly one to watch.

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Dedicated South London-raised C Cane is a multi-intrumentalist and musician first and foremost playing guitar, piano, drums and bass herself. She has appeared on Dizzee Rascal's EP and BBC 3's series Galdem Sugar. With radio firmly behind her and notable spins across the board, C is hotly tipped for great things.

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Hackney native Frenzy is a story teller, blending tales of life in the hood into his art spat ferociously across BPMs fusing genres effortlessly. He is deeply rooted in his community, investing his time and energy into raising awareness for the circle around him via his free community music workshop programme, Fast Foward.

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Glasford Hunter and Horace Beckford have know each other for many years, their passion for Reggae knowing no bounds. Guitar, vocals and percussion combine with their love for the fine arts and music effortlessly and are celebrated in both fields. In their own words: "Rhythm, colour, vibrancy, pain, culture, religion and passion".

Don't miss out! Tickets are available here to purchase now.

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