Halo Maud has shared her dazzling new single ‘My Desire Is Pure’.
The artist’s new album ‘Celebrate’ lands on March 22nd, matching magical traces of synthetic sound to glorious psych-pop aspects. A series of singles have laid out her path, with Halo Maud reaching fresh heights on this latest release.
Out now, new single ‘My Desire Is Pure’ contains some beautifully frosted aspects, epitomising Halo Maud’s thirst for beatific melody. She points out: “The song is built around the ascending melody found in the refrain and also the phrase which became the title.”
Undulating synth lines that rise up and then fall, there’s a deeply visual quality to the way Halo Maud configures her songwriting. Discussing the new single, she adds: “I realised, once the song was completed, that it was constructed resembling a mountain: an ascending and descending melody providing relief, an arid guitar riff like boulders. And there is space: there aren’t many words and each sung phrase is punctuated by an instrumental motif, flowerbeds, a grove. From the vocals flow the desire, a pure and clear water source pouring into a stream.”
“The stream watering the green prairies below. Desire as a source of life, freshness, creativity, perpetual movement. I adore this state of insatiability which compels me forward. I wanted to say that I live as a function of my desires, and that this desire never ends but transforms, into love, into songs, into a walk in the forest.”
Out now, a full video for ‘My Desire Is Pure’ has been shot, taking Halo Maud to the French alps. Adrien Selbert helps construct the video, a beautiful juxtaposition to her own artistry.
“Mountains have always been a magical place for me, triggering an instant feeling of fullness,” she adds. “We wanted whiteness, of course, the symbolic purity of the snow. Physical effort and animality. We wanted almost nothing, except an unexpected outcome.”
Tune in now.
Photo Credit: Adrien Selbert
