London based pop experimentalist Haich Ber Na has shared new single ‘So Sick Of Me’.
A true multi-hyphenate, Haich shatters boundaries, grappling with pop potential in its full 360. Previous EP ‘From Then Til Now’ won huge acclaim, with follow-up singles ‘Now We’re Strangers’ and ‘St Leville’ underlining his potential.
New EP ‘When We Knew Less’ is incoming, and vivid single ‘So Sick Of Me’ finds Haich Ber Na operating with a fresh sense of directness.
Continually seeking out new paths, his vivid futurism is blended with a potent use of melody, resulting in something alien yet beguiling.
Co-produced with Marcus Anderson, Haich says the song is “about falling out of love with someone and following your true feelings, even if they may be destructive…”
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Photo Credit: Florina Krampen
