Norway's own Great News seem adept at plucking these irresistible ear-worm melodies out of thin air.
A group whose three-part psych-pop bluster hits harder than most, they fuse bubblegum choruses with a pounding physicality.
New album - their second to date - 'Now And Them' lands on April 17th, and it distils their illicit indie potion down to a fine elixir.
Take incoming single 'Greedy Little Thing'. Refreshingly simple, completely unadorned, it's actually a rejection of our hyper-capitalist landscape and the way it interweaves in our lives.
As ever, there's a rollicking bumper of a chorus to pin your hopes on, with that caveman stomp underlining the message - truly, Great News.
Our Nordic friends comment...
"It's a song that came along very quickly, it sort of wrote it self. It's about how we consume too much, and how we measure happiness through materialism. It's just wrong."
Tune in now.
Photo Credit: Jonathan Vivaas Kise
Join us on the ad-free creative social network Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots. Get backstage sneak peeks, exclusive content and access to Clash Live events and a true view into our world as the fun and games unfold.