As 'A + E' draws near

Graham Coxon have spoken to ClashMusic about his plans for a new video and an upcoming tour.

Graham Coxon isn't really a fan of videos. So when it came to his new track 'What'll It Take' the guitarist opted to get his fans involved.

Posting a video to YouTube, Graham Coxon asked fans to replicate the dance moves - throwing in a few of their own for good measure. The results will be submitted to the film crew, who will edit down acres of footage into a new promo.

Speaking to ClashMusic recently, Graham Coxon insisted that the project was just an experiment. "It’s kind of.. videos are horrible so if there’s an interesting idea for a video then I think that’s kinda good" he said. "I’ll just see how that turns out as an experiment, really."

The DIY nature of the video will be extended to Coxon's upcoming tour, during which fans will be able for a local support band at each venue. "I suppose with getting bands to support from all the different towns is just to ease the boredom, I guess. I mean, it’s brilliant when you can get a relationship with another band on tour and you end up being quite good mates and things like that but I thought it would be interesting. Also, locally people who like that group can have quite a good laugh. I thought atmosphere-wise I thought it would be quite good. I’ve just got to choose ‘em – it’s going to be a job!"

Continuing, Graham Coxon reflected on the decision process. "It’s a way also of people presenting their band and it’s not the usual support. It’s not the usual guitar-y that you might expect to support me. I was interested in lots of different things" he insisted.

"Whether it was two people with a computer or whether it was a full band punk group or whether it was a sort of.. obviously a lot of people are inspired by Arctic Monkeys and Libertines and stuff like that – I’ll get maybe one of them in. There’s such a lot of music which is sort of acceptable, I sort of just wanted to leave it.. I don’t think I’m particularly the sort of person who should choose. Although I am, but just to choose one group to do that job is just a bit weird because you just don’t know."

Graham Coxon is set to play the following shows:

April
13 Oxford Academy
15 Gateshead Sage
16 Edinburgh Liquid Rooms
17 Glasgow Garage
19 Manchester Sound Control
20 Sheffield Leadmill
21 Nottingham Rescue Rooms
23 Brighton Concorde
24 Cambridge Junction
25 London Forum
27 Gloucester Guildhall
28 Bristol Trinity
29 Exeter Phoenix
30 Falmouth Princess Pavilions

Click here to buy tickets for Graham Coxon!
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