Gothenburg's mimi bay returns with new single 'really' - tune in now.
Still only 18 years old, the Swedish bedroom pop artist matches dreamy shoegaze textures to DIY flourishes.
There's a slightly unfinished nature to her sound that is completely addictive, an enrapturing use of interwoven layers.
Her opening flurry of songs have gone viral, with mimi bay now sharing something brand new.
An open-ended, beguilingly simple melody, 'really' deals with young love of an unrequited nature.
Interlinked with this is the impact of digital technology, and the distorting impact social media can have on the world around us.
She comments: “’really’ is about romanticising people you see online and spending time thinking of them while they don’t know you exist...”
Tune in now.
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