Indie pop label Fortuna POP! is to shutter.
The imprint was formed in 1995 by Sean Price, and has steadfastly flown the flag for indie pop and other awkward post-punk sounds for two decades.
Fashions come and go, but Fortuna POP! really seemed to stand for something – whether it was a sound, or a broader ethos, the label has some steadfast fans, many of whom have taken to social media to express their sorrow.
The news was delivered in typically classy fashion – a full page statement in the programme for this weekend's Indietracks festival.
We're sad to see 'em go! Check out a full interview with Sean Price conducted during the label's 15th birthday celebrations HERE.