Vinyl Factory have delivered a behind the scenes video focusing on their new Florence & The Machine single.
The impact of the internet has altered the way fans view physical pressings. Why fork out for vinyl when you can simply download your favourite track? Well, a bit of imagination could make all the difference.
The Vinyl Factory have established a reputation for luxurious, limited edition pressings featuring hard-to-find tracks. Beautifully housed, each release is carefully thought through, with Florence & The Machine the latest artist to collaborate with the design house.
‘Shake It Out’ was initially released as a digital download, but Florence & The Machine have hooked up with the Vinyl Factory for a physical pressing.
The single will be limited to 500 copies, with a remix from The Weeknd on the flip side. Housed in a typically luxurious design, each sleeve houses a heavyweight 180-gram white vinyl contained in a silver inner bag with the new pressing of ‘Shake It Out’ is set to become an instant collector’s item.
As a mean to tease and tantalise fans, The Vinyl Factory have produced a quick video showing the single whilst ‘under construction’. Watch the clip below…
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‘Shake It Out’ is out now.
