Demae’s ‘Go Ur Own Way’ Is A Charming Mantra

Her rise continues...

North West London artist Demae has shared new single ‘Go Ur Own Way’.

The songwriter is a multi-faceted talent, moving between R&B, jazz, and electronics. An early EP on Touching Bass caught our attention, before Demae flipped a number of Madlib samples on her unofficial ‘Maelib’ mixtape.

Now she’s back. Working with FAMM, Demae has just shard ‘Go Ur Own Way’, a soulful groove that epitomises her free-flowing capabilities.

On streaming now, the song acts as a mantra, its gentle repetition becoming a point of assurance; tethered to its tender message, Demae gradually finds a space to evolve within the song.

She says…

‘Go Ur Own Way’ was birthed from a freestyle and became my mantra. It’s kind of self-explanatory. It’s a reminder to be who you are unapologetically. You are your own person, unique, one of one, so make your own path. Don’t worry about what others are doing.

Tune in now.

Join the Clash mailing list for up to the minute music, fashion and film news.