Returning Norwegian electro poppers Datarock have unveiled the bizarre and hilarious video to their new single ‘Give It Up’.
Many people go to festivals and come away inspired to do something different with their lives. However these plans often fall by the wayside when Monday calls, real life intruding upon some thrilling campsite chat. For Datarock, though, a trip to a festival in Bergen was to change their live forever.
Formed at a festival, Datarock embody that joyous summer euphoria. Debut album ‘Datarock Datarock’ was a cult success outside of their native Norway, spawning the dancefloor hit ‘Fa Fa Fa’. Since the band have spent time touring the world, enhancing their sound as they go.
New album ‘Red’ was released earlier this year, and lived up to fans expectations. Sure, Datarock were experimenting but the dance-rock thrills that made them so loveable were still in place.
Forthcoming single ‘Give It Up’ is evidence of this. A brilliant slice of 80s inspired pop, it comes backed with a new video which features the best dance-off this side of ‘Beat It’. Fredrik Saroea explains “thing is, just singing a song about dancing… it’s too simple. Everyone’s gonna dance anyway. So it’s nice to do something insane in the lyrics, like paraphrasing, you know, ‘Romeo & Juliet!’”.
Datarock are set to release their new single ‘Give It Up’ on May 18th.
