We knew that voice sounded familiar...

"Oh my gosh..."

Grime legend, Newham General, and all round master of the mic D Double E will be on your screens this Christmas.

IKEA have just shared their new festive ad, and it uses a grime-centric soundtrack, alongside some fairly funny mock bars.

On first watch the Clash team were sure we spotted a reference to D Double's chirruping signature, and sure enough the East London don has contributed to the ad.

The best thing is that the ad hasn't even watered down his approach - sure, it's family-friendly, but it's also distinctly recognisable as D Double E.

Check it out now.

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