"Oh my gosh..."
Grime legend, Newham General, and all round master of the mic D Double E will be on your screens this Christmas.
IKEA have just shared their new festive ad, and it uses a grime-centric soundtrack, alongside some fairly funny mock bars.
On first watch the Clash team were sure we spotted a reference to D Double's chirruping signature, and sure enough the East London don has contributed to the ad.
The best thing is that the ad hasn't even watered down his approach - sure, it's family-friendly, but it's also distinctly recognisable as D Double E.
Check it out now.
That voice sounds familiar https://t.co/F1K8VhOf5L— D Double E (@DDoubleE7) November 8, 2019
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