Craig Finn To Launch His Own Beer

Clear Heart brew in the works

The Hold Steady singer Craig Finn is preparing to launch his own brand of beer, named ‘Clear Heart’.

A quintessential American songwriter requires a quintessential American beer. Having led The Hold Steady to critical acclaim, Craig Finn has marked out his territory as a balladeer for the blue collar.

Now the songwriter is planning to launch his own beer. Following on from last year’s solo album ‘Clear Heart, Full Eyes’ Craig Finn has assisted with the production of a new brew made to his specifications.

Allowed to take part in an extensive tasting and testing session at the Signature Brew Pub – it’s a hard life! – Craig Finn then narrowed the tastes and scents down to a mere 25. From this, the master brewers were then able to craft a new blend, designed to expertly mirror the songwriter’s tastes.

In a statement, Craig Finn said: “When I set out to make this beer, I was going for something with a clear taste and a full flavor. Instead I got a pretty decent buzz. We had a great time creating this beer and I hope you enjoy it as much as I do. Enjoy!”

Sam McGregor, Director at Signature Brew was obviously delighted with the results. “We’ve been big fans of Craig’s music over the years and are delighted to have helped him develop his Clear Heart craft beer. It has been a fantastic opportunity for us to have his knowledge and enthusiasm represented as part of our Signature Brew collection.”

Watch a ‘Making Of’ video below.

‘Clear Heart’ – the beer – launches at The Signature Brew Pub on March 19th. Meanwhile, Craig Finn is set to support The Felice Brothers at the following shows:

March
15 Dublin Academy
16 Belfast Spring & Airbrake
17 Glasgow ABC
18 Manchester Academy 2
20 London KOKO

Click here to buy tickets for Craig Finn!

Photo Credit: Jeremy Balderson

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