Long-time Bruce Springsteen manager Jon Landau has responded to a fan backlash over ticket prices.
Bruce Springsteen is going back out on the road in 2023, linking once more with the fabled E Street Band for an international tour. Ticketmaster are using “dynamic pricing” for the shows, which means that some prices for the North American dates reach a staggering $5000.
The move caused a notable stir online, with manager Jon Landau issuing a statement to the New York Times. “In pricing tickets for this tour, we looked carefully at what our peers have been doing,” Landau wrote in the broadsheet. “We chose prices that are lower than some and on par with others. Regardless of the commentary about a modest number of tickets costing $1,000 or more, our true average ticket price has been in the mid-$200 range. I believe that in today’s environment, that is a fair price to see someone universally regarded as among the very greatest artists of his generation.”
The wording feels similar to Ticketmaster’s own justification for the pricing structure, with the organisation stating: “Promoters and artist representatives set pricing strategy and price range parameters on all tickets, including dynamic and fixed price points. When there are far more people who want to attend an event than there are tickets available, prices go up.”
Continuing, Ticketmaster argued that only around 1.3% of tickets will be sold for more than $1000.
Bruce Springsteen’s last studio album was 2020’s ‘Letter To You’. Bruce Springsteen and the E Street Band will play a series of UK and Ireland dates next summer.
For more information on Bruce Springsteen and the E Street Band’s European tour check out our News archive.
