French imprint Howlin' Banana Records are developing a potent international reputation.
Home to some sterling groups from the French guitar pop underground, their nexus of psych/noise/bubblegum makes for wonderfully unexpected listening.
Take newcomers Brace ! Brace ! – based in Paris, their four-piece guitar squall thrives on the surreal.
New track 'I'm A Jelly' is all barbed wire guitars, Morse code solos, and a stumbling, shambling rhythm straight out of the Stephen Malkmus gait.
It's all delivered with a wry grin, though, Brace ! Brace ! utilising an off piste sense of humour.
We've got first play of the video, directed by French duo Le "Bruchec – Picot". Tune in now…
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