What does 'Sincerity is Forever in Season' mean...?

Bon Iver seems to be teasing a new project.

Justin Vernon headlined All Points East in London earlier this year, ending the set with a video containing new material.

Two singles - 'U (Man Like)' and 'Hey Man' - followed, but speculation about his next move continued.

Now a funny / surreal trailer for a potential new project has been posted on Bon Iver's socials.

What could 'Sincerity is Forever in Season' mean...? Guess we'll find out soon.

Tune in now.

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