Biig Piig Locates Empowerment With ‘Watch Me’

Tune in now...

Biig Piig has shared new single ‘Watch Me’.

The R&B voyager shared her excellent ‘Bubblegum’ mixtape earlier this year, but the creativity hasn’t stopped. Moving between London and Paris, she draws on the energy of both cities for her latest single release.

Out now ‘Watch Me’ was constructed alongside Zach Nahome (PinkPantheress, Teezo Touchdown) and Maverick Sabre, and it contains the energy of her zesty live shows.

A song about empowerment, ‘Watch Me’ reaches towards new-found confidence, with Biig Piig commenting:

Watch Me’ is a track about empowerment. I found confidence in pushing new limits with it. It’s a song to feel yourself unapologetically and to strut to. Telling the world, I am that bitch, watch me.

In a neat twist Biig Piig takes the reins for the video, her directorial debut, no less. Co-directing alongside NWSPK, she adds:

I had a really clear vision of what I wanted the video to be, even when writing the track. I wanted to build a surreal world of strength through movement. That vision was a series of settings that were striking and confident.

Tune in now.

Join the Clash mailing list for up to the minute music, fashion and film news.