Leeds artist ATO does it his own way.
Devoutly independent, the rapper hand-picks each aspect of his creativity, from the initial beat down to the final mix.
It's an approach which has earned no small degree of acclaim, earning co-signs from some huge artists.
New single 'falling' is a case in point. Riding that oscillating beat, ATO is joined by colossal Stateside rap force Vic Mensa on a superb new single.
It's a taut, wiry rap return, one that bursts out the speakers and then refuses to go quietly into the background.
The full video is a must-see endeavour, spliced between day and night scenes it takes ATO on a scenic yet gritty excursion.
Part of his new EP, you can tune in now.
ATO drops his new EP on November 22nd - order it HERE.
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