Amahla’s ‘Enough’ Is A Profound Statement

It deals with inter-generational truths from the Black experience...

Amahla returns with vivid new single ‘Enough’.

The Ivor Novello nominated songwriter speaks from the heart, discussing her experiences, and using music as a lens to focus often neglected viewpoints. New single ‘Enough’ is a key moment in her work – dealing with inter-generational truths from Black communities, it deals with trauma, but also unity, and perseverance.

The song was sculpted alongside her friend and producer Tev’n, taking shape as news filtered through that Derek Chauvin, the police officer who murdered George Floyd, had been found guilty.

While the news was hailed as ‘justice’, the same day – just a few miles from the courthouse – 20-year-old Daunte Wright tragically fell victim to police violence. 

‘Enough’ deals with these events – and more – while providing a highly personal outlet. Soulful and true, the song picks up on inter-generational struggle, and finds solace in community.

Directed by Destinie Paige, the video celebrates aspects of Caribbean culture alongside significant moments in Black history more broadly.

Amahla comments…

“On the ‘Enough’ music video, I collaborated with the talented director Destinie Paige for the third time, creating what I believe is our most impactful work. Drawing inspiration from the vibrancy of Caribbean culture, we utilised colour and symbolism to reference pivotal moments in global Black history, extending the footage across the UK, Africa, the Carribean, and the US. For instance, the white petals in my hair pay homage to Billie Holiday, who wore a white gardenia while performing ‘Strange Fruit’ in 1939—a song that changed the world and marked the ‘beginning of the civil rights movement.”

“This video aims to showcase the shared struggles in our past and future, emphasizing the global nature of protest. I want it to feel like you’re watching a living archive,” Amahla shares.

Tune in now.

Photo Credit: Jade Reynolds 

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