Alpines have teamed up with fashion brand AllSaints as part of a new collaborative project.
Launching their Autumn / Winter collection, AllSaints decided to hook up with some new creatives. Searching around for a series of producers, designers and artists the brand is now ready to reveal more.
London duo Alpines are set to take part, alongside fellow rising musicians Marques Toliver and Sophie Dickens. Swapping ideas, the pair recently loaned out their music to AllSaints for a new ad.
Chatting to Rolling Stone, Catherine Pockson said: “We have been working with All Saints for the past couple of months, primarily on their first-ever TV advert, which airs in the next few weeks. We have been working on syncing our latest song, ‘Got Me Wrong’, into the advert. We also feature (very briefly) in the ad itself and will be part of the photographic campaign, which will be seen online and in the stores. It has been a really exciting process for us”.
Directed by AllSaints Chief Creative Officer Wil Beedle, photographed by Aitken Jolly and shot by Tom Beard, the video features a host of young artists. Check out the 60 second clip – featuring ‘Got Me Wrong’ – below.
AllSaints Autumn Winter 2012 Campaign from AllSaints on Vimeo.
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Find out more about Alpine and the other characters in the campaign online at www.allsaints.com from the 17th of September.
