Pop riser Alfreda is fast becoming a force to be reckoned with.
New single 'Anyone' is making waves, this sugar-sweet document that acts as a mini pop manifesto.
Lyrically astute and highly creative, 'Anyone' is an international affair, co-written in Berlin with Craig Walker (Archive) and produced with Thierry Fournié (Mineral) in Paris.
The full video expands on this, conceptualised by Alfreda herself, working alongside award-winning multimedia artist Roger Spy.
Picking up on the early Noughties club vibes in the single itself, the video is flushed with colour, an eye-catching display of pop vitality.
A sign that Alfreda is in it to win it, 'Anyone' is her anthem, the moment of lift off.
Check it out now.
Photo Credit: Byron Chambers
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