Scott McFarnon offers an unflinching view of humanity in his songwriting.
So when the singer read about the story of Jennifer Kempton, he knew he had to tell the world. Sold into sex trafficking by a man she thought was the love of her life, Jennifer escaped to form the charity Survivor's Ink.
'Crazy Heart' is her story. A raw look at one of life's darker areas, it's nonetheless filled with admiration at her enormous courage and empathy with others.
Scott explains:
"When discussing the creative for the video, we were exploring tattoos and the current trends around them. We came across the fact that tattoos can be devastating for people and are frequently used to brand victims of human trafficking and we decided that it was important to bring attention to the amazing work Jennifer is doing in Ohio. This is a very tough subject, but if we can educate people through music then I hope we can make a small difference. I wanted to help Jennifer raise awareness for what she is doing – Survivor's Ink is a grass-roots charity that is in great need of support."
Director Floyd Russ steps in to shoot the accompanying visuals, explaining:
"To me, 'Crazy Heart' is a song about an insatiable drive for life, the absolute need to truly feel alive, and the right to act on your emotions. Jennifer's story is the ultimate construct of just that, a woman that finds a way to hang on for survival and fight for her right to live her own life, to feel her own emotions. We talked to Jack Howard (executive producer) about the idea on a Thursday and one week later we were shooting – everything happened so fast."
Check it out below.
