Joe Gideon & The Shark are one of those bands – you know, the sort you forget about a wee while, until they're back in your head and then you wonder: why the hell don't I listen to this band more?
The London-based pair released its second LP, 'Freakish', in early 2013 – January, if you can remember that far back – via the ever-reliable Bronze Rat label.
Given the time between then and now, it might seem a little odd to be premiering a video for said album's opening number at the end of the year, but there you go. What's a sensible marketing strategy really worth in the 21st century, anyway? Good music doesn't need a calendar.
Says frontman Joe Gideon – yeah, the Shark in question is drummer, Viva – of this rather bondage-ish, sorta-creepy new video:
"Exciting video from Rebecca Salvadori, which I think asks the question: 'What's in the box, and dare one open it?'
"The shoot was notable for the use of a camera mounted on a mini-remote-controlled helicopter, whirring-cum-buzzing-cum-niggling-cum-picking around us as we played some weird tug-o'-war. Our hands were raw by the end of the shoot, barely acting."
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Clash magazine is like the Clash you're looking at now, only on paper and with fewer moving images. Still good.