Heyrocco hail from South Carolina, a cradle of the South and a hub for Americana.
Yet the band sound nothing like this. Adept songwriters, their crisp sense of melodics is matched to a crunching, almost punk-like sense of energy.
New EP 'Waiting On Cool' was overseen by Brendan Benson, and it's a succinct introduction (if any were needed) to their world.
Clash is able to premiere the video for 'Build It Up' – gilded songwriting set against visuals that have a real darkness to them.
Opening with friends laughing, the film seems to echo the student risings that led to the events of Tiananmen Square in China.
Check it out now.
