MGMT pack in the 90s reference points on slick new ‘Bubblegum Dog’ video.
The new shoot is a throwback favourite, tapping into the golden era of MTV clips. With looks, drips, and fits galore, ‘Bubblegum Dog’ acts as neat homage, while also tapping into the fun, cartoonish qualities of the song itself.
Back once more, MGMT are at their dynamic best on ‘Bubblegum Dog’ – refreshing and distinctly melodic, it’s laden with colour.
Out now, the video for ‘Bubblegum Dog’ was directed by Julia Vickerman and writer/director/The Best Show co-host Tom Scharpling.
“We all saw the video for ‘Bubblegum Dog’ as an opportunity to combine the charming, DIY, surreal, cardboard craft aesthetic of shows like Yo Gabba Gabba and The Mighty Boosh with these ultra-serious grunge videos we grew up watching on MTV – all that heavy, brooding angst smashed up against absurd childlike fun,” Vickerman and Scharpling say.
“Ben and Andrew are legitimately funny guys, so we were excited they got to really go for it with their acting, paying homage to the eternally moody mid-90’s rock stars they looked up to when they were kids,” they continue.
“They were completely game for everything, playing around with different wigs/costumes/personas/facial hair and continually chiming in with new ideas along the way. That was a wonderful feeling, because it let us know they were having a good time. For the climax of the video, they let us shoot gallons of pink slime at their faces, which we appreciated. Ben got quite a bit in his mouth, which was unintentional … but he thought it was funny, so then we were allowed to think it was funny.”
Tune in now.