Major Lazer are bold, brash and full of bravado.
But their new video takes the biscuit. 'Bubble Butt' – crafted in honour of ladies with curvaceous behinds – has an itchy dancehall funk which is set to demolish dancefloors across the summer.
Featuring a raft of guest appearances (Bruno Mars, 2 Chainz, Tyga and Mystic are all on here somewhere) the video spares no expense.
Opening with three hipster girls partying self-conciously in a tiny flat, an enormous Caribbean woman lands outside. Pipes extend from her mouth, pinching the group's bottoms and causing their buttocks to balloon.
From then in on its a colourful, if absurd, salute to Jamaican soundsystem culture. Loud, colourful and more than a little sexy, this has to rank as one of the lewdest, most eye catching videos of the year thus far.
Watch it now.
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'Bubble Butt' is set to be released on July 29th.
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