M. Ward has a reputation for producing difficult, probing music.
A rightly celebrated songwriter, for sure, but the American artist's work can be dense, intimidating. Which is why the video for 'Me And My Shadow' has come as such a surprise.
Hitting the web at the tail end of last week, 'Me And My Shadow' has already become a viral success. Focussing on a young pop star being stalked by an evil manager, the video features walk on parts from M. Ward (naturally) and Conan O'Brien.
Oh, and the manager shoots lazers from his eyes.
Watch it now.