Loma Share New ‘Affinity’ Video

It's a beautifully shot clip...

Loma have shared the beautiful video for new single ‘Affinity’.

The band – Emily CrossDan DuszynskiJonathan Meiburg – recorded their new album in rural England, an experience that seemed to trigger something unexpected, something highly creative.

New album ‘How Will I Live Without A Body?’ is out on June 28th via Sub Pop, and one final preview has gone online.

‘Affinity’ is beautifully done, seeming to hang effortlessly in mid-air; Loma show excellent grasp of control and release, before driving the song to its conclusion.

Containing something otherworldly, the quality comes to the fore in the new video, directed by Allison Beondé.

A stylishly shot clip, it examines the concept of being alone. The filmmaker comments…

In creating the video for ‘Affinity,’ I wanted to collect quiet moments that explore the experience of inhabiting a body, existing both collectively and simultaneously alone. Capturing people in public spaces embodying their own experience, their own world, while surrounded by others, the song is carried on a rolling rhythm reminiscent of waves—a soft and mysterious ebbing and flowing of time marked by something so elemental to our existence and uniquely capable of eliciting reflection on what it means to be alive.”

Tune in now.

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