Brother-sister garage pop duo Fiery Furnaces have crafted a new video for their track ‘Even In The Rain’.
Always fond of new ideas, Matthew and Eleanor Friedberger recently hit upon the notion of covering themselves. Re-working established material in strange yet delightful new ways, Fiery Furnaces seemed to discover new facets to their songwriting.
Hooking up with some famous friends Fiery Furnaces decided to go all out on a fantastic new video. Director Scott Jacobson explains…
“I was hoping for an idea that was a little over-ambitious for a music video, and that might sound ill-advised (or plain stupid) at first, but then made sense when you saw it executed. I happened to be reading Peter Biskind’s Easy Riders, Raging Bulls around the same time as I was brainstorming, and as much as I’m not a fan of the movie Easy Rider (you should never watch it if you’re a non-stoned non-hippie), the behind-the-scenes stories were hilarious…Most importantly, the dynamic of Fonda and Hopper — one guy effortlessly charismatic and calm, the other manically creative – matched Eleanor and Matt’s dynamic, at least to someone like me who only knew them from their albums. Then other parallels popped up, as they tend to when you’re thinking too much about something – a motorcycle ride is a big part of the plot of the song, and the initials of the titles match. Anyway, I got stuck on the idea.”
Watch the video for Fiery Furnaces – ‘Even In The Rain’ below…