CHINCHILLA Shares Dazzling ‘MF DIAMOND’ Video

Featuring a daring heist...

Pop rulebreaker CHINCHILLA has shared her dazzling new ‘MF DIAMOND’ video.

The daring multi-hyphenate remains top of the league, following a flurry of excellent 2023 releases. Her first release of the year, ‘MF DIAMOND’ is a clear away victory, aiming for inclusion at every turn.

A welcoming dose of adventurous alt-pop melody, ‘MF DIAMOND’ was co-written and co-produced by CHINCHILLA, with her varied talents on display. A true talent in every regard, she’s modern pop’s true utility player – think of her as a slightly more glamorous Bukayo Saka, then.

The video was steered by CHINCHILLA herself, and features four glamorous older women. Up-ending narratives about female beauty in the media gaze, the clip is eye-catching and funny, while also being honest to the song itself.

CHINCHILLA says…

 I wanted to make something inclusive without being corny or cliché. Something about elderly/older women makes me think of diamonds. 

I’m obsessed with Iris Apfel, who recently passed in the lead up to this video. She has always been on every one of my style mood boards, as well as Vivienne Westwood. They are awesome and I think ageing is beautiful – wrinkles only a reflection of every ounce of life we’ve had. 

I wanted to make a video that didn’t type-cast older women as frail and sweet, but powerful, strong, sexy, intimidating… and then obviously we all had to be doing choreo in the midst of a diamond heist because that’s just iconic. I didn’t want there to be any reference to their ages in the video – no gimmicks, they’re just fucking hot!

Tune in now.

Photo Credit: Petros

-
Join the Clash mailing list for up to the minute music, fashion and film news.